Image by Klaus Jones
I spent the last 5 days on the seat of my motorcycle driving hundreds of miles through the mountains of West Virginia. I do some of the best thinking on my motorcycle. The sound and vibrations of my pipes, driving with my whole body, leaning in and out of curves, the awareness of everything on, in, or around the road. Somehow, with all of that going on, I think A LOT.
As I continued to process everything I learned at Cisco Live, there were some thoughts that stuck out. These have very little to do with the social aspect, as I have already written about that here.
Cisco Live Itself
1) Why isn’t there a “lessons learned” document or post from the team who setup the wireless network? That was an incredible undertaking. I heard no complaints. I want to know what the Cisco Live Team has done over the last few years to scale the wireless network. Maybe the article is out there, but I haven’t seen it. This article wouldn’t be theory or sales, this is open communication about a real-life incredibly complex environment.
2) Ditto on the WAN connection.
3) As a first time, late registering attendee, I didn’t fully understand the Meet the Engineer, or the Table Topics at lunch. Now that I understand both, I will take better advantage of them next year.
4) There is a special program for Netvets. There is a special party for CCIE’s. Why isn’t there a session on Sunday or early Monday for first timers? Make it a welcome party, initiation, meet and greet, and Q&A. I would have felt overwhelmed if it wasn’t for the great group of engineers that I hung out with at the Social Media Hub. It would have also answered #3 above.
World of Solutions
I was surprised by the number of engineers running through the WoS chasing cheap plastic swords and other bits of junk. I liked a few of the T-Shirts, and grabbed a few of those, I picked up some buttons from Solarwinds, who clearly understands geek humor, and I avoided the rest. I realized on my ride this week, that the attendees were following the design. Run from booth to booth conquering and claiming prizes. Vendors, can I make a few suggestions?
1) If you plan to give away shirts, make it a good design. If I like the design, I will wear it. Other engineers will see it. Conversations will be started about your company. Isn’t that the goal? If the design is bad, it will end up in the “donate” pile, as the yard work t-shirt, or used to wash cars. None of those are good for brand recognition. Special points given to geek humor and high quality shirts. If you want to guarantee that it sees the office, make it a polo shirt.
2) Stop trying to win customers with a 5-minute pitch thrown out at the speed of sound by a mouthpiece that can’t answer questions. Your audience is technical. Do you think the audience can’t tell when the speaker is reciting words that they don’t understand?
3) Find a way to engage potential customers. Make it easy for them to talk with a technical person, who can answer technical questions, and provide technical solutions. (Noticing a theme?)
4) Don’t scoff at me when I refuse to provide my information for your cheap junk.
5) Most importantly, don’t scoff when I sit through your presentation, give you my information, and then refuse your cheap junk. I am the person you are trying to reach, someone who is genuinely interested in your product, and who could easily be convinced to become a customer. I’m not there for the cheap junk, I’m there for more information about your product. If you could only answer my technical questions…
Now is a great time to register for next year!