As WWDC approaches, I once again hope for a new Apple TV. The Apple TV has so much potential, and so much disappointment associated with it. Will WWDC be the time when we finally see an update? The bigger question is, with such strong competition from other products, has Apple already missed the boat?
I’ve spent quite a bit of time thinking about what I would like to see in a new Apple TV. There has been a lot of change in the last few months around home entertainment, and if Apple really wants to own the space, it has to adapt to compete. There are some key features that I think could make Apple TV ready to own the space again.
When I hear people discuss using Siri on an Apple TV, I rolled my eyes. I hate Siri. I refuse to use Siri. However, that changed just a little when I received an Amazon Echo. Amazon has knocked voice recognition out of the park! Alexa is fast, error free, and simply amazing. It is so good, I actually caught myself preparing to say “Thank you” to a piece of hardware! Each morning I ask Alexa for the news and my commute information. I use it when cooking for timers. Alexa is the only reason I use Prime Music. Let me repeat that. I began using Amazon Prime Music only because Alexa made it so easy. Make Siri that good on an AppleTV, and I get it now.
Facetime HD camera and mic
I do not understand why this hasn’t happened before. An Apple TV that could connect via FaceTime, is a no brainer in my opinion. Besides the ability to talk with relatives and friends through a TV, a camera could provide a lot of other features. The camera or mic could be used as a detector for HomeKit automation. Add some face recognition, and use it to choose the profile, and permit or deny content based on age restrictions. The list goes on and on.
Imagine the Apple TV turning on lights when motion or sound is detected. It could also provide the remote view capabilities required by those of us who regularly travel and would like to check on our homes. This would be an easy way to integrate HomeKit and directly compete with the existing products on the market from Belkin and Wink and many other companies. I love my Wink Hub and the attached lights, sensors, and outlets. I hope that Apple gets the integration right.
Apple has built the 5K iMac to encourage 4K content creation. 4K content only becomes valuable once there is an easy way to consume that content. Apple TV should be that avenue.
Glances and notifications
The notifications on Watch are the reason I love my watch. There is no reason why this same thing shouldn’t work as a pop-up on the Apple TV.
A decent remote!
Apple works hard to refine every detail of their products, which leads me to ask. What happened? The AppleTV Remote is simple, small, and sleek. It is also the worst of the worst of the entertainment hub remotes. It uses IR, which means it must be in direct line of site of the AppleTV. Anyone who has used both an Apple TV and a Roku or Amazon Fire TV understands what I am talking about. The Roku and Fire TV remotes can be oriented in any direction, and yet they still work. The devices themselves can be hidden behind TVs or in closets and they still work. Not so for the AppleTV. It is time to move to BluetoothLE for the remote and show IR the door.
Games, apps, blah blah, blah.
I don’t play games. I try to care…but I don’t.